Old into New
Client: Mariette Edwards, StarMaker Coaching
Assignment: Mariette Edwards, a well-respected executive coach, turned to WOW! transformations to evaluate her goldmine of information and intellectual property to turn them into sellable products.
Strategy Used: The high volume of material that Mariette had was important, yet unwieldy. WOW! reviewed all of the materials gathered in Mariette's 15-year career to determine the best way to repurpose them and create products that highlighted this executive coach's expertise and build her business.
Tactics: WOW! created a process to build a portfolio of products. Beginning by grouping like materials and subjects, WOW! worked with Mariette to create outlines, determine gaps and identify potential audiences and products.
The Results: Mariette's 15 years of intellectual property has now taken the shape of a new book, The Creative Curse: Why Creativity is Not Enough, and a companion workshop that takes her Pitching for Buy-In™ program to a whole new level.
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- Old into New
"WOW! transformations puts a frame around your objectives, and helps to organize your materials into a logical flow. The result is a transformation into something much more valuable and marketable."
